Easyishop Blog

Apple today announced that the world’s most wearable digital music player is now available in five brilliant colors: blue, pink, green, orange and the original silver.

“With the shuffle, color is arguably more important because you’re going to wear it and when you’re going to wear it, it becomes more of a fashion item,'’ Greg Joswiak, Apple’s vice president of worldwide iPod product marketing, said today in an interview. “For that reason, we think people will want to buy more than one.'’