Easyishop Blog

Stuff Magazine has this to say about the ipod Nano.

“2005 was the year that digital music went properly mainstream, with download sales eclipsing CD singles and MP3 players becoming the year’s must-have gadget following 2004’s iPod-white Christmas. While rivals played catch-up, Apple stole the budget market with the Shuffle, offering a gigabyte of music for less than £100 and illustrating the awesome power of the Apple marketing machine: who’d have believed we could be conviced that the lack of an LCD display was a unique selling point?

The highs Creative and Sony battled hard to match Apple’s sheer brilliance. After the Shuffle, the iPod family spawned the sexiest player ever (the solid-state, wafer-thin Nano) and the video-playing iPod. But the arrival of Microsoft’s latest Windows Media technology gave the iPod’s rivals a new killer feature – the ability to store songs downloaded from music rental services like Napster To Go.”