Creative slash prices to compete with Ipod
Creative has slashed prices on its mp3 players in a new attempt to gain market share away from Apples iPod. They have dropped the price of the 8GB Zen MicroPhoto to £149.99 down from £179.99. The new price is now £30 cheaper than a 4GB ipod Nano.
This may give Creative a greater chance of gaining customers who would like an MP3 player but do not want to use an iPod.