Apple’s iPod named top brand in 2005
Apple’s iPod is the leading US brand along with Google, eBay, Amazon.com and Yahoo!, according to a new survey in which internet and technology brands dominated. Conducted by branding and design consultancy firm Landor Associates and research firm Penn, Schoen & Berland, the US national survey examined Americans’ attitude toward some of the top brands that made headlines in 2005. The 2005 ImagePower Newsmaker Brands Survey identified the high-profile brands in consumer’s minds as well as which brands suffered, and what Americans think their future holds for 2006. The results, from a mid-December survey, found that the release of the Shuffle, Nano and iPod video in 2005 combined with effective branding efforts of the company helped Apple continue its domination of the MP3 market with the iPod.